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Narrative Influence Index
Narrative Influence Index reveals the way news articles steer perception using language and emphasis, so you can decide what to think for yourself.
Choose how you want to analyze
Free trial
Analyze by URL
This will fetch the page, extract the article text, and run the scoring engine.
Analyze pasted text
Use this if the article is behind a paywall or difficult to extract automatically.
Compare multiple URLs
Paste 2–3 links covering the same story to see how different outlets use influence patterns.
This chart shows relative intensity of each influence bucket (higher = stronger presence).
Quoted Influence Analysis (informational only)
The article includes quotes from third parties that use strong influence language.
These do not count against the article’s score.
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What this tool does
We organize common ways articles shape perception into six clear groups. This makes it easy to see how a story guides your thinking, whether through emotional language, us-vs-them phrasing, social pressure, or other influence techniques.
Emotional pressure
Spotlights wording that leans on fear, outrage, or guilt to push readers toward a reaction instead of reflection.
Simplification
Flags when complex situations are reduced to overly neat narratives or single villains, hiding nuance and uncertainty.
Missing context
Highlights gaps like absent timelines, cherry-picked facts, or omitted counterpoints that could change the takeaway.
Framing techniques
Catches spin devices—loaded metaphors, selective headlines, or leading questions—that tilt perception of the facts.
Narrative uniformity
Checks how closely the language mirrors coordinated talking points or copy-paste phrasing across sources.
Tribal division
Surfaces cues that pit in-groups against out-groups, framing issues as us-versus-them to polarize readers.
Comparison overview
Each article gets a total Narrative Influence Score plus a breakdown per bucket. Higher scores mean stronger use of those manipulation patterns.
Articles & overall scores
Article
Score
Band
Bucket comparison
Bucket
Rows are influence buckets; columns are articles. Scores are 0–5 (higher = stronger use).
What narrative influence can look like
Tap through a few quick examples. The goal is not to tell you what’s true, just to show how wording can shape interpretation.
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History
Your most recent analyses, newest first. Click an item to expand its preview.