See how news stories persuade us.
A nutrition label for the news.
Join the waitlist, get a free trial on launch.
40-second demo
One article.
A clearer read.
Watch NII scan a news story, surface persuasive language, and explain the influence patterns it finds—without telling you what to believe.
Research-led methodology
Built to examine influence at scale.
NII draws on decades of communications, psychology, persuasion, and influence research. Its methodology has received academic review from Professor Sander van der Linden at the University of Cambridge, with active collaboration through the Cambridge Social Decision-Making Lab.
Explore our methodologyBuilt for the open web
Works where you read.
NII currently supports most major news outlets, and we’re expanding coverage every day.
Found a site we don’t support directly? No problem. The NII browser extension can analyze articles on most webpages.
Supported publication examples
Logos are trademarks of their respective owners. Narrative Influence Index is not affiliated with or endorsed by the publications shown.
Influence over time
As NII grows, so does the picture it can reveal.
NII tracks influence over time across any topic, showing how it rises and falls across coverage from outlets in the database. With more than 21,000 articles across 70 outlets already analyzed and more added every day, those patterns become clearer as NII grows, with your help of course.